Public Recordings

Andy Steggles, President of Higher Logic, will discuss the dynamics of customer communities and their ecosystems, and how those dynamics integrate to improve the customer support experience and increase overall enterprise cost savings. The strength and longevity of your ecosystem depends on the cohesive participation of customers, partners, employers and prospects. Learn new best practices for empowering your customers though your partnerships: • Customer support systems • Social analytics • Marketing automation software • Community integration and successful community sites Forward thinking companies are moving away from traditional marketing channels and help desk models, and transitioning to an ecosystem that more closely aligns with the expectations of today’s customers and their social standards. Discover how to better utilize your partnerships and customer communities to accomplish your goals.

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